We’re entering the Age of Intelligence. Brands need to incorporate all relevant data with regards to customer behavior and customer intent in order to be able to create a differentiating and personalized experience.
When we set out to design the Customer SONAR™ framework we knew we were in for a challenge. We had to bridge multiple disciplines, integrate known marketing models like AIDA, REAN, Moments of Truth and ICT; cover business practices like Agile and Lean; and account for known and new ways of creating business value.
It was tough and we’ve lost both sight and confidence numerous times. But we sticked to it and we believe we have nailed it.
The Customer SONAR™ today is the only true 360-degree perspective of the customer journey, consisting of almost 100 correlating aspects. To understand the framework, you’ll need to understand the context. And you’ll need to understand how to use the framework to your benefit. That’s what the book Customer Dynamics™ is all about.
The management book Customer Dynamics™ is expected to be published, both in Dutch and in English, in the Winter of 2017.
Title: Customer Dynamics™
Subtitle: Tune in to the Voice of the Customer
Series: The Customer CODEX™
ISBN: 9789082722208 (NL) | 9789082722215 (EN)
Author: Edwin Korver
Publisher: iCity Publishing
Due date: Winter 2017